Content marketing is a vital strategy for micro, small and medium enterprises (MSMEs) in Africa’s evolving business landscape. It enhances brand awareness, fosters thought leadership, and facilitates customer engagement. It offers cost-effective visibility and personalised messaging that resonates with diverse cultural backgrounds. Through regular, consistent, and engaging content shared on platforms popular among the target audience, MSMEs can effectively establish brand credibility and foster trust without the high cost of traditional advertising.
