Direct Marketing_IG (1)

Direct Messaging in the Age of POPIA

by Digital MarketingDigital Transformation

Direct Messaging is a key marketing tool for micro, small, and medium-sized enterprises (MSMEs), but it must adhere to personal data laws like South Africa’s Protection of Personal Information Act (POPIA). POPIA, implemented in 2021, regulates data usage, requiring explicit user consent and emphasising transparency. Non-compliance risks fines and reputational damage. Businesses must understand their data’s collection, processing and storage, and ensure clear opt-in/opt-out mechanisms. POPIA also offers an opportunity for businesses to build trust and foster long-term relationships with customers through ethical data practices and personalised communication. Affordable compliance tools include Zoho CRM, Mailchimp, and Hubspot.

Content Marketing for MSMEs

The Power of Content Marketing for MSMEs

by Digital Marketing

Content marketing is a vital strategy for micro, small and medium enterprises (MSMEs) in Africa’s evolving business landscape. It enhances brand awareness, fosters thought leadership, and facilitates customer engagement. It offers cost-effective visibility and personalised messaging that resonates with diverse cultural backgrounds. Through regular, consistent, and engaging content shared on platforms popular among the target audience, MSMEs can effectively establish brand credibility and foster trust without the high cost of traditional advertising.